DIE ZEIT is the most widely read weekly newspaper in Germany, and highly respected for its quality journalism. I’m subscribed to it since this August. It also comes with the ZEITmagazin, a lifestyle magazine. Its ads are, well, let’s say expensive. At least that’s what I think of when I see full-page adverts for brands like Prada, Giorgio Armani, Hugo Boss, and more Swiss watch companies than… you get the idea.
So I was quite surprised to see one of those ads in issue 45 dedicated to the Jil Sander phone, a Windows Phone 7.5 “Mango” device from LG.
Even though it’s part of the second generation of Windows Phones, its specs are more in line with the first generation – in fact, it’s essentially the Optimus 7 with a new design that’s said to feel quite cheap. Still, it’s nice to see such a marketing effort being made by Microsoft and its hardware partners. The red logo at the bottom left is from Media Markt, which you could describe as the German Best Buy, so it should also have some retail backing (though I haven’t checked myself).
Update: Here’s another ad, this time from issue 46 of the main newspaper.